3 SHOT-STORY telling is common in comic expression. It is a great practice for artist to look at key element of an idea. Because 3-shot story usually consists of beginning, process, and result, so it would be effective when incorporating this method in commercial advertisement.
Many commercial ad, billboard and poster, often come with single image plus text in order to deliver certain message to targeted audiences. I, as one of many consumers, do not only want to see what is being offered, or what are the benefit from such billboard advertisement along freeways, but also I want to know where to get, how long would take, and what is the result.
Image this, If a billboard is evenly divided into 3 panels, each panel tells a part of the whole story, in this case is advertisement. If key information is in all three panel as a sequence, consumers might get the message fast.
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